Organic Social & Community Manager

paireyewear · New York, NY

managerfull timeunknown
Apply on paireyewear’s site →

Role at a Glance

This is a full-ownership organic social role at Pair Eyewear, a DTC eyewear brand operating at high product cadence with licensed collections from Disney, Marvel, and others. You'll set the strategy, run the community inbox, source and brief creators, and act as the internal translator routing community intelligence to product and marketing teams. Based in New York, NY. Salary: $100,000–$120,000 plus potential discretionary incentives. Minimum 4 years of DTC or brand social experience required.

What This Role Is Really About

Pair Eyewear isn't hiring someone to execute a content calendar — it's hiring someone to own the entire organic social function and run it as a strategic discipline. That means setting the directional approach for Instagram, TikTok, and Facebook, writing creative briefs that generate genuinely channel-native content, managing the live community inbox with warmth and consistency, and building creator pipelines from the ground up. Equally important, you'll be the person who notices what the community is saying — recurring questions, emerging sentiment, organic momentum — and turns those observations into actionable input for the product, paid social, and retention teams working alongside you.

About Pair Eyewear

Pair Eyewear is a direct-to-consumer eyewear company headquartered in New York City. The brand runs at a high product cadence, regularly dropping new frames, interchangeable tops, and licensed collections in partnership with major entertainment IP holders — including Disney and Marvel, with more partners beyond those. Pair also operates a loyalty and membership program called Pair+, giving the brand a built-in community of engaged repeat customers. The company describes its culture as people-first and aims to create a dynamic, high-energy environment where team members can do meaningful work.

What You'll Own

  • Set organic social strategy and own publishing across Instagram, TikTok, Facebook, and emerging platforms
  • Build and maintain a monthly content calendar synchronized to product launches, licensed drops, seasonal moments, and brand campaigns
  • Write creative briefs for channel-specific content — from polished brand formats to lo-fi and UGC-style executions — in close partnership with the creative team
  • Track platform algorithm changes and trend shifts; bring concrete, forward-looking channel recommendations to the broader marketing org
  • Manage the full community inbox — comments, DMs, and mentions — across all platforms with speed, warmth, and consistent brand voice
  • Develop engagement playbooks and systems covering customer care escalations, proactive outreach, and community milestone moments
  • Identify, engage, and maintain relationships with Pair+ members, loyal customers, and organic brand advocates
  • Surface community intelligence — sentiment patterns, recurring questions, trending topics — and route findings to product, creative, and marketing stakeholders
  • Source and manage a pipeline of UGC creators and micro-influencers who authentically reflect Pair's audience and aesthetic
  • Brief creators on seasonal campaigns, product launches, and licensed collection requirements including Disney and Marvel guidelines
  • Build a content repurposing workflow with the creative team that moves high-performing organic and UGC assets into paid social efficiently
  • Spot emerging creator talent and community trends before they go mainstream
  • Share organic performance data and community signals with the paid social team to inform ad creative decisions
  • Coordinate with retention and email teams to amplify community-driven moments — drops, contests, member milestones — across channels
  • Align organic social content with both Pair's brand standards and partner style guides on licensed collection rollouts

Must-Have Qualifications

  • 4+ years of hands-on organic social media and community management experience, ideally within a DTC brand environment
  • Platform-native fluency across Instagram, TikTok, and Facebook — deep working knowledge of each platform's creative formats, algorithms, and community dynamics
  • Demonstrated track record of building genuinely engaged communities, not just growing follower counts or impression totals
  • Strong project management skills: able to run a live content calendar and manage multiple creator relationships simultaneously without things falling through
  • Comfortable collaborating cross-functionally with creative, marketing, and CRM teams to brief, review, and publish content at pace
  • Strong written voice across varied formats — witty captions, warm community replies, and clear creative briefs all need to feel equally natural

Bonus Qualifications

  • Experience working with licensed IP partnerships or co-branded collaborations (entertainment, sports, or fashion)
  • Background managing community for a subscription or membership product
  • Experience building a UGC pipeline or micro-influencer program from the ground up rather than inheriting an existing one
  • Comfort analyzing social performance data in tools like Sprout Social or native platform analytics dashboards

Skills Breakdown: Required vs. Differentiating

The non-negotiable foundation is genuine platform fluency — not just familiarity, but the ability to distinguish a TikTok that earns attention from one that merely exists — paired with real community ownership experience (inbox management, not just posting). Strong writing across multiple registers is equally required: captions, creative briefs, and community replies each demand a different muscle. At the 4+ year mark, Pair expects autonomous strategy, not just execution. The nice-to-haves are meaningful differentiators at offer stage: licensed partnership experience is particularly relevant given Pair's Disney and Marvel cadence, and existing familiarity with tools like Sprout Social shortens ramp-up time. Candidates from DTC, subscription-product, or creator-economy backgrounds will have the clearest path.

Salary & Compensation

Pair Eyewear has published a salary range of $100,000–$120,000 for this position. Placement within that band depends on skills, qualifications, and depth of experience. The posting also notes the role may be eligible for discretionary short-term and long-term incentive compensation, though no specifics are provided. Benefits are not detailed in the job description — candidates should ask about the full package during the interview process. No information on relocation assistance or visa sponsorship appears in the posting.

Location & Work Arrangement

This role is based in New York, NY. The job posting does not specify whether the arrangement is fully on-site, hybrid, or remote — candidates should confirm the expected work model directly with Pair Eyewear during the application process. No mention of relocation assistance or visa sponsorship is included in the job description.

Frequently asked questions

Which social platforms does this role manage?

The core platforms are Instagram, TikTok, and Facebook. The role also includes monitoring and making recommendations on emerging platforms as they become relevant to the brand.

How much experience is required to apply?

Pair Eyewear requires a minimum of 4 years of hands-on organic social media and community management experience, ideally gained within a DTC brand environment.

What is the salary range for this position?

The published range is $100,000–$120,000. Final compensation depends on your skills, qualifications, and experience. The role may also be eligible for discretionary short-term and long-term incentive programs, though specifics are not detailed in the posting.

Does this role involve working with content creators or influencers?

Yes. Sourcing and managing a pipeline of UGC creators and micro-influencers is a core part of the job. This includes writing briefs for seasonal campaigns and licensed collection drops such as those with Disney and Marvel.

Is prior experience with licensed brand partnerships required?

No — it is listed as a nice-to-have, not a requirement. However, given Pair's ongoing licensed collections with entertainment brands, candidates who have managed co-branded or licensed content before will have a meaningful advantage.

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